VSM Assignment Unit 1 & 2 MCQs

VSM Assignment Unit 1 & 2 MCQs

Professional Development

20 Qs

quiz-placeholder

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VSM Assignment Unit 1 & 2 MCQs

VSM Assignment Unit 1 & 2 MCQs

Assessment

Quiz

Other

Professional Development

Hard

Created by

Gina Ng

Used 2+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

__________is an important communication tool which can be utilised effectively by visual merchandisers.

Branding

Marketing

Advertising

Personal selling

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which stage in the consumer buying process involves evaluating the experience to determine whether the purchase is satisfactory or unsatisfactory?

Need recognition.

Information search.

Evaluation of alternatives.

Post-purchase evaluation.

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which season should a visual merchandiser use lighter-coloured merchandise?

Fall.

Spring.

Summer.

Winter.

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Best selling merchandise on wall fixtures should be displayed

at top shelving.

at bottom shelving.

just below the eye level.

just above the eye level.

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

When arranging store displays, all of the following are factors to consider EXCEPT

fixtures.

inviting entrance.

merchandise mix.

colour of merchandise.

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which one of the following is NOT a factor to consider for store image?

An unmistakable storefront.

A consistent and compelling store.

A powerful and strong visual trademark.

An unidentifiable and unique store name.

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which one of the following retail store layout do the fixtures run in parallel lines?

S-plan.

Boutique.

Grid-flow.

Free-flow.

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