__________is an important communication tool which can be utilised effectively by visual merchandisers.

VSM Assignment Unit 1 & 2 MCQs

Quiz
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Other
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Professional Development
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Hard
Gina Ng
Used 2+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Branding
Marketing
Advertising
Personal selling
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which stage in the consumer buying process involves evaluating the experience to determine whether the purchase is satisfactory or unsatisfactory?
Need recognition.
Information search.
Evaluation of alternatives.
Post-purchase evaluation.
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which season should a visual merchandiser use lighter-coloured merchandise?
Fall.
Spring.
Summer.
Winter.
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Best selling merchandise on wall fixtures should be displayed
at top shelving.
at bottom shelving.
just below the eye level.
just above the eye level.
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
When arranging store displays, all of the following are factors to consider EXCEPT
fixtures.
inviting entrance.
merchandise mix.
colour of merchandise.
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which one of the following is NOT a factor to consider for store image?
An unmistakable storefront.
A consistent and compelling store.
A powerful and strong visual trademark.
An unidentifiable and unique store name.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which one of the following retail store layout do the fixtures run in parallel lines?
S-plan.
Boutique.
Grid-flow.
Free-flow.
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