MKT 101

What is a text field that contains a value that uniquely identifies a subscriber in Marketing Cloud?

• Subscriber Id

• Subscriber Key

• Primary Key

• Contact Key

Where can you set up a send relationship?

• In a data extension

• In All Subscribers list

• In a sendable data extension

• In a Sender Profile

What is the available import type without a Primary Key?

• Add

• Overwrite

• Add and Update

• Update Only

When can you use the Map by Header Row function during an import?

• When Source File does not contain a header row

• When Source File contains a number of columns equal to the number of fields in the data extension

• When Source File contains a header row and naming conventions match exactly

In Content Builder...

(choose 2 correct answers)

• cannot create a Layout Content Block

• can create a templates by pasting HTML or from existing Template

• cannot organize content in folders

• can upload files

An Themed template is a:

• Pre-formatted and styled template

• Pre-determined layout populated with a specific content

• Pre-determined layout populated with empty content blockks

• Saved Template

What is a correct sentence about AMP Script?

(choose 2 answers)

• Is a personalization string

• Is a dynamic content block

• Can be used to format values

• Can be used to include information from data extensions in your message

What is Sender Profile?

• Identifies the CAN SPAM Classification of the send

• Defines the From Name and the From Address of a send

• Sender Profile defines what IP Address will be used for sending

• Defines the Send Priority

Which of the following is an incorrect statement about Queries?

• Query Activity use SQL Language

• Query Activity can be used with Data Views

• Query Activity provides a validation tool to check the syntax of your SQL

• Query Activity creates automatically a data extension of results

Which of the following is a correct statement about Global Unsubscribe?

• Is an event that occurs when a subscriber chooses to unsubscribe from every email sent from Marketing Cloud

• Global Unsubscribe can be avoided by using Publication List

• The Global Unsubscribe List contains a list of contactable subscribers