MH32-4.03 SEM 2 Study Guide

Which of the following is an example of publicity in the sport/event industry:

• The International Olympic Committee elects a new president to its governing board.
• A business owner purchases baseball uniforms and equipment for a Little League team.
• The national soccer league secures advertising spots on network television stations.
• A local newspaper prints a human interest story about a college volleyball player.

A fight breaks out between players and fans at a basketball game. This is an example of publicity that is generated by a(n)

• special occasion.
• unexpected incident.
• sales promotion.
• organizational expansion.

Which of the following is an example of publicity generated by the personal behavior of a high-profile figure:

• A street riot occurs after a high school basketball team wins its state championship.
• A professional athlete is in the news after being arrested for disorderly conduct.
• A major city plans to build a new arena in a revitalized section of the business district.
• A local news station reports that a plane crash occurred at the community airport.

Sport/Event marketers use public relations strategies to create and maintain

• low profiles.
• suitable illusions.
• specific images.
• indifferent attitudes.

The primary objective of developing sport/event public relations strategies is to

• establish a feeling of goodwill with all of the organization’s fan bases.
• develop positive relationships with corporate sponsors and advertisers.
• encourage local businesses to purchase more tickets, concessions, and merchandise.
• promote publicity efforts with key members of the media and business community.

Which of the following statements is true regarding the importance of fan support to sport/event activities:

• Large sport/event organizations are usually more successful in building fan support than smaller organizations.
• Without ongoing fan support, a performer’s popularity or an organization’s profitability decreases.
• Building fan support involves public relations strategies designed to increase short-term sales.
• Most sport/event marketers consider spectators their most important fan base.

Attending concerts or sporting events and purchasing memorabilia are characteristics of the ___________ fan.

• activist
• community
• spectator
• provisional

A fan follows the career of a baseball player who recently broke the all-time home run record. The fan’s support is driven by

• attitude.
• performance.
• expectations.
• tradition.

Petra admires a specific athlete who behaves professionally on and off the tennis court. This is an example of fan support that is driven by

• logic.
• tradition.
• performance.
• attitude.

Creating positive relationships between sport/event organizations and the community at large is important because

• public tax initiatives are often needed to build or maintain facilities.
• community support usually decreases the need to attract tourists to the area.
• members of the business community can reduce their sponsorships.
• all of the community members are part of the spectator fan base.