
309m fi
Authored by Thư Thư
English
7th Grade
Used 4+ times

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77 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which type of e-commerce revenue model ties customers in for a period of time, and often generates a higher revenue per customer acquired?
Pay-per-view
Freemium
Individual sales
Subscription
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customer joumey mapping is a critical component of setting a customer service strategy. Which stage of customer journey mapping involves determining the exact time it takes for a customer to complete a specific journey with you, and also assesses the ease and efficiency of that journey?
Pain points and highlights
Timeline
Customer profile
Customer steps
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
You have been tasked with creating a marketing campaign that specifically targets an audience based on their age, gender, and household income. What type of targeting option will allow you to do this?
Interests
Demographics
Location
Remarketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Strategic thinking is a process you can use to view, weigh up, and create the future for yourself and others. It is an extremely effective and valuable skill. What is one of the key benefits of strategic thinking?
It eliminates the need for consultants and external experts
It encourages you to take advantage of windfall opportunities
It eliminates risks
It guarantees a higher return on investment
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Data must be protected - otherwise an organization is vulnerable and may be exposed to data breaches or cyber-attacks. What is among the consequences of a data breach for businesses?
If it happens, it's unlikely to happen again
You can garner more business as a result
Reputational damage
None of the others
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Identifying market opportunities, developing and testing creative concepts, creating a media strategy and setting a budget and approval are all activities involved in which marketing function?
Planning
Analysis and Optimization
Conversion
Awareness
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This testing methodology involves more than one component of a website that may be tested in a live environment.
Data Testing
Multivariate Testing
Double Testing
None of the others
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