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Which type of e-commerce revenue model ties customers in for a period of time, and often generates a higher revenue per customer acquired?

• Pay-per-view

• Freemium

• Individual sales

• Subscription

Customer joumey mapping is a critical component of setting a customer service strategy. Which stage of customer journey mapping involves determining the exact time it takes for a customer to complete a specific journey with you, and also assesses the ease and efficiency of that journey?

• Pain points and highlights

• Timeline

• Customer profile

• Customer steps

You have been tasked with creating a marketing campaign that specifically targets an audience based on their age, gender, and household income. What type of targeting option will allow you to do this?

• Interests

• Demographics

• Location

• Remarketing

Strategic thinking is a process you can use to view, weigh up, and create the future for yourself and others. It is an extremely effective and valuable skill. What is one of the key benefits of strategic thinking?

• It eliminates the need for consultants and external experts

• It encourages you to take advantage of windfall opportunities

• It eliminates risks

• It guarantees a higher return on investment

Data must be protected - otherwise an organization is vulnerable and may be exposed to data breaches or cyber-attacks. What is among the consequences of a data breach for businesses?

• If it happens, it's unlikely to happen again

• You can garner more business as a result

• Reputational damage

• None of the others

Identifying market opportunities, developing and testing creative concepts, creating a media strategy and setting a budget and approval are all activities involved in which marketing function?

• Planning

• Analysis and Optimization

• Conversion

• Awareness

This testing methodology involves more than one component of a website that may be tested in a live environment.

• Data Testing

• Multivariate Testing

• Double Testing

• None of the others

What is a mobile application?

• Mobile applications (apps) are downloaded and installed on your mobile device, rather than being rendered within a browser.

• Mobile applications are small versions of a larger website that customers interact with through an internet browser.

• Mobile applications are portable versions of the same website that are automatically translated into different languages for the purpose of a global marketing campaign.

• Mobile applications are solutions to help brands conduct their online display advertising activities.

Your company has begun to develop its digital marketing team and wants to start using brand new collaborative software to help with workflow. Which of these training methods is best suited to training the team?

• Work it out yourself

• HR employee offers training

• External trainer

• YouTube tutorial

You have been asked to review the performance of your display campaigns, and report on the impressions, clicks, CPM, and cost. What display column will show you these metrics?

• Competitive metrics

• Performance

• Conversions

• Viewability