E-Commerce Technology Quiz

What does the term "Ubiquity" refer to in the context of E-Commerce Technology?

• The ability to conduct transactions in multiple currencies

• The state or capacity of being everywhere, especially at the same time

• The use of artificial intelligence in online shopping

• The security measures taken to protect customer data

What is the main benefit of "Global Reach" in E-Commerce?

• It restricts access to a local market

• It increases the access between a company and their current and potential customers through the Internet

• It decreases competition on a global scale

• It raises barriers to entry in the market

What is the purpose of "Universal Standards" in E-Commerce?

• To create different standards for each country

• To limit the types of products that can be sold online

• To share Internet technological standards by all countries for conducting e-commerce

• To increase the complexity of online transactions

What does "Richness" in E-Commerce information refer to?

• The financial wealth of an online company

• The simplicity and minimalism of website design

• Information that is extensive, customized, detailed, current, and interactive between buyer and seller

• The number of advertisements on a webpage

How does "Interactivity" enhance E-Commerce content?

• By reducing the amount of content available online

• By enabling Web-based differentiation strategies

• By making content less responsive to user actions

• By decreasing user participation

What is the goal of "Personalization/Customization" in E-Commerce?

• To provide the same experience to all customers

• To create generic marketing strategies

• To create personal interactions and experiences for customers online

• To increase the prices of products online

What is "Information Density" in the context of E-Commerce?

• The complexity of an online transaction

• The total quantity and quality of data available to market buyers and sellers via the Internet

• The physical weight of products sold online

• The speed of Internet connections

What is one of the purposes of Social Networking Technologies for stores?

• To decrease the number of online followers

• To limit brand awareness

• To build brand awareness, attract online followers, and generate online sales

• To discourage users from using social media

What do Social Networking Technologies motivate users to do?

• To avoid making purchases while on social media platforms

• To make purchases while on social media platforms

• To share inaccurate information

• To disconnect from their social media experience

Global reach helps increase or decrease access between a company and their current and potential customers through Internet?