Marketing campaign

What is important in creating a good advertising campaign?

• The objectives of the individuals paying for the campaign

• The amount of money spent on advertising

• The type of media used in advertising

• The location where the campaign is held

What is the most important factor in deciding whether an advertising campaign is good or not?

• Location where the campaign is held

• Type of media used in advertising

• Amount of money spent on advertising

• Objective of the campaign

According to the passage, what might an advertiser's objectives be?

• To achieve a variety of outcomes

• Mainly to increase brand visibility

• Only to sell more products

• Solely to change the company's image

How does the author suggest determining whether an advertising campaign is good or bad?

• By analyzing the number of advertisements produced

• By evaluating the impact on the company's profits

• By understanding the objectives it aims to achieve

• By comparing it to other campaigns in the industry

What is the primary consideration when evaluating the effectiveness of an advertising campaign?

• The budget allocated for the campaign

• The creativity of the advertisements

• The objectives the advertiser wants to achieve

• The target audience's demographics

What is a synonym of achieve based on part of speech of this context "it is first of all most important to understand what it is that the campaign must try and achieve" ?

• success

• succeed

• successful

" Sometimes it is to change the image of a company" What does image in this context refer to?

• a person strikingly like another person

• picture produced on an electronic display

• a visual representation of something

depend on is cloest meaning to the word................

• deal with

• rely on

• being with

Some people might say, well that's obvious - to sell more goods, to sell more services, What is a synonym of "obvious"?

• distinctive

• sameness

• ambigious

What is one example of a non-product related objective for an advertising campaign mentioned in the passage?

• a) Increasing sales of Coca-Cola

• b) Changing people's views on an issue

• c) Introducing a new clothing line

• d) Promoting a new flavor of ice cream