SEM - Chpt 7 - Review

SEM - Chpt 7 - Review

12th Grade

10 Qs

quiz-placeholder

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SEM - Chpt 7 - Review

SEM - Chpt 7 - Review

Assessment

Quiz

Business

12th Grade

Hard

Created by

Beverly Brown

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The channel members involved in making a product or service available are called ___.

manufacturers

products

marketing researchers

intermediaries

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Live entertainment performances ___.

are inexpensive to produce

generate a large amount of revenue

continue to be an appealing form of entertainment

do not require special venues

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Radio ___.

is an audio medium of communication

has a unique place in the minds and hearts of sports fans and music lovers

requires inexpensive equipment and is readily available

all of these

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

New technologies that change existing forms of communication channels are called ___.

large area networks

streaming services

disruptive technologies

smart technologies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Consumer advocates support net neutrality, which would ___.

require ISPs to treat all Internet traffic the same

allow broadband providers to charge more for faster, express service to major online customers

require ISPs to partner with content creators

result in slow delivery of media for consumers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

"Pay what you can" has become an important new model for the distributors of ___.

Broadway theater

music

literature

sporting events

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Art-house movies ___.

are distributed nationally to thousands of theaters

are designed for mass appeal

typically have relatively low distribution costs

all of these

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