TACN 2 Chap 2

1. Which of the following represents a goal for business writers?

• You should concentrate on your feelings in business messages.
• You should get your audience to believe and accept your ideas.
• You should create messages that are lengthy to demonstrate your superior intellect and language skills.
• You should write business messages from your perspective.

2. When preparing a business message, you should make your writing audience oriented. Audience oriented means you should

• attempt to get your audience to believe and accept your message.
• concentrate on looking at the problem from the receiver's perspective.
• write to solve a problem or convey information.
• present ideas clearly but concisely.

3. Business writing should be purposeful. In this context purposeful can best be defined as

• presenting ideas clearly and concisely.
• solving problems and conveying information.
• concentrating on the receiver's perspective instead of your own.
• getting your audience to believe and accept your message.

4. Business writing should be economical. In this context economical can best be defined as

• concentrating on the receiver's perspective instead of your own.
• presenting ideas clearly and concisely.
• solving problems and conveying information.
• getting your audience to believe and accept your message.

5. Business writing should be persuasive. In this context persuasive can best be defined as

• getting your audience to believe and accept your message.
• presenting ideas clearly and concisely.
• concentrating on the receiver's perspective instead of your own.
• solving problems and conveying information.

6. The first phase of the writing process involves analyzing the audience and your purpose for writing, anticipating your audience' reaction to your message, and

• adapting your message to the audience.
• investigating background information.
• looking for previous company documents on the topic.
• composing your message.

7. Adapting your message to the audience involves

• thinking of the right words and tone to use in your message.
• rewriting your message several times to ensure it is clear.
• conducting a thorough audience analysis.
• selecting the best research to incorporate within the message.

8. During the second phase of the writing process, you conduct research,

• organize ideas, and compose the message.
• anticipate audience reaction, and adapt the message.
• clarify the audience demographics, and edit word choices.
• evaluate message effectiveness, and revise as needed.

9. In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and

• evaluate for effectiveness.
• assess the cost in the selected delivery channel.
• solve the problem.
• forward the document to the publishing department.

10. Experts say that writers should spend the most time in the ____ stage of the writing process.

• revising
• prewriting
• writing
• transmission