ABM PRINCIPLES OF MARKETING

TRUE OR FALSE: Write T if the statement is True and F if the statement is False.

FILL-IN THE BLANKS Directions: Read each statement below carefully and fill in the blanks with the correct answer. The __________ of a smartphone is its ability to make calls, send messages, and access the internet.

'Competitors' is one element of the 5 C's of marketing. What does it help the marketer to determine?

• The gossip

• The personal information

• The company's advantages and disadvantages

• The company dress code

In which type of buying behavior is the purchase decision process longest?

• Complex buying behavior

• Dissonance-reducing buying behavior

• Habitual buying behavior

• Variety-seeking buying behavior

Which component of the product refers to the support items that complete the total product offering?

• Core Product

• Formal Product

• Augmented Product

• Amplified Product

Which are products that appeal to consumers and consume on a less frequent schedule compared to convenience products?

• Shopping Product

• Unsought Product

• Industrial Product

• Convenience Product

Which of the following is an advantage of using market segmentation?

• It allows a business to charge higher prices

• It saves business money by avoiding the need for TV advertising

• It lets a business invest more in plant and machinery

• It allows a business to target its promotional strategy more effectively.

'Company' is one of the 5 C's of marketing. What does it refer to?

• Learning about the company vision, mission, goals, and reputation

• Learning about the competitors

• Learning about economic issues

• Learning about the customers' preferences

Why is understanding customer behavior important for marketers?

• Understanding customer behavior helps marketers target the wrong audience.

• Understanding customer behavior helps compete with their competitors.

• Understanding customer behavior helps marketers identify customer needs, preferences, and buying patterns.

• Understanding customer behavior is only important for product development.

Which component of a product refers to what the buyer buying?

• Core Product

• Formal Product

• Augmented Product

• Amplified Product