PRL 3895 Quizizz

Outdoor brand that experienced an explosion in sales within the millennial and Gen Z female audience based on their aesthetic water cups

TYPES OF INFLUENCERS:

Actors, musicians, athletes, high-profile individuals

• Celebrity

• Category

• Micro

EXPERT INFLUENCER CATEGORIES: Powerful relationship-building skills and wide network. ‘The one who knows everyone’

• Insider

• Connector

• Activist

One of the first affiliate marketing platforms to offer creators a way to make a commission on sharing products online

• GRIN

• LTK

• Skeepers

• Later Influence

Social media platform that offers community management, content scheduling and calendaring, as well as an 'Influence' extension

• Later Influence

• GRIN

• Shopify

• Skeepers

This was a popular 'bad ad' shared earlier in the semester, featuring Kendall Jenner and protests. What brand released the ad?

Another 'bad ad' - TikTok creator Mikayla Nogueira came under fire during her ad promoting a product from what beauty brand?

• Maybelline

• L'Oreal

• CoverGirl

• E.L.F.

Coffee brands that launched "The Charli" drink in partnership with a famous TikTok star

TYPES OF INFLUENCERS:

People with genuine interest, expertise, or enthusiasm on a topic. 

• Celebrity

• Category

• Micro

Tier of Influencer with 10K - 100K Followers

• Micro

• Macro

• Mid