BUYER BEHAVIOUR

___________, __________, evaluation of alternatives, purchase decision, and post-purchase behavior represents simple five-stage consumer decision process.

• A. Need recognition

• B. Information search

• a, b

• demand, supply

Parents buy toys or gifts for their children. This act is considered as _______ in the buying process.

• buyer

• initiator

• decider

• user

___ is the study of individuals or organizations and the activities undertaken by them to select, procure and use products or services to satisfy their needs and wants?

• market segment

• buyer behaviour

• retail market

• store management

Present outlook of consumption basket suggests that consumers have shifted from:

• a. Individualism to Collectivism

• b. Collectivism to Individualism

• c. Individualism to Communalism

• d. None of the above

______________ is one of the most basic influences on an individual's needs, wants, and behavior.

• A) Brand

• B) Culture

• C) Product

• D) Price

_________________ refers to the buying behavior of final consumers.

• A) Consumer buyer behaviour

• B) Target market buying

• C) Market segment business

• D) Business buying behavior

Which theory relates to our understanding of how and why we perceive things?

• a. Dichter's Psychology

• b. Gestalt Psychology

• c. Murray's Psychology

• d. None of the above

__________ is the minimal noticeable difference between two comparable stimuli.

• a. Absolute Threshold

• b. Differential Threshold

• c. Terminal Threshold

• d. None of the above

_____________ represent the common human yearning to be acknowledged and admired by others.

• a. Physiological Needs

• b. Safety Needs

• c. Esteem Needs

• d. Self-Actualization Needs

Which need in Maslow's hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?

• A) safety

• B) self-actualization

• C) physiological

• D) belongingness