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Chap 5 Quiz Consumer knowledge and memory

Authored by Ramy Maigue

Business

12th Grade

Used 1+ times

Chap 5 Quiz Consumer knowledge and memory
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15 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

When a consumer makes a decision, they

usually make use of the information already

stored in their memory.

True

False

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

___________ is the outcome of the collection

and assimilation of information through

learning.

Script

Knowledge

Memory

None of the above

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

This system of information

organisation and storage is known as

the ______________.

Memory

Consumer’s knowledge structure

Categorization

None of the above

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

It is the process of placing a

mental ‘label’ on a product, based on

available information.

Schema

Knowledge

Categorisation

None of the above

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Schema is the associations with an object grouped

together in a meaningful way.

True

False

Don't know

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

One type of schema is a _______ which is our knowledge of a sequence of expected events in a given situation.

Script

Brand image

Superordinate

None of the above

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A ________ is a product that best represents a product category

Graded Structure

Prototype

Superordinate

Subordinate

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