MCQ- CB -2

Any individual who purchases goods and services from the market for his/her end-use is called a..................

• a. Customer

• b. Purchaser

• c. Consumer

• d. All these

2. ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

• a. Consumer behavior

• b. Consumer interest

• c. Consumer attitude

• d. Consumer perception

3. ------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

• a. Consumer behavior

• b. Consumer interest

• c. Consumer attitude

• d. Consumer perception

4. -------------- refers to how an individual perceives a particular message

• a. Consumer behavior

• b. Consumer interest

• c. Consumer attitude

• d. Consumer interpretation.

“----------- is the action and decisions process or people who purchase goods and services for personal consumption.”

• a. Consumer behavior

• b. Consumer interest

• c. Consumer attitude

• d. Consumer interpretation

6. ________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

• a. The marketing concept

• b. The strategic plan

• c. The product influences

• d. The price influences.

7. ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

• a. Brand

• b. Culture

• c. Product

• d. Price

8. In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.

• a. Economic situations

• b. Situational influences

• c. Consumption decisions

• d. Physiological influences

9. ___________ develop on the basis of wealth, skills and power.

• a. Economical classes

• b. Purchasing communities

• c. Competitors

• d. Social classes.

10. Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.

• a. Marketing

• b. Strategy

• c. Price

• d. Knowledge