PROMOTIONAL MIX

An image on a website trying to get you to buy a product would be...

• Advertising

• Personal Selling

• Public Relations

• Sales Promotion

_________ is one-way communication

• Personal Selling

• Advertising

• Promoting

• Texting

A coupon is an example of ____________

• Personal Selling

• Advertising

• Public Relations

• Sales Promotion

Sales Promotion is a long-term fix

• True

• False

____________ is the most personal promotional tool

• Personal Selling

• Public Relations

• Advertising

• Sales Promotion

One of the public relations tools is a...

• Discount

• Press Release

• Social Media Ad

• Commercial

Which of these is NOT part of the promotional mix?

• Personal Selling

• Advertising

• Public Relations

• Customer Profiles

Door-to-door sales is an example of...

• Advertising

• Sales Promotion

• Personal Selling

• Public Relations

________ reaches large groups of audiences at a high frequency

• Advertising

• Personal Selling

• Sales Promotion

• Public Relations

Billboards are a form of advertising

• True

• False