Academic Writing - Introduction Paragraph

Which sentence could be an introduction to the topic sentence according to question?

“Discuss the impact of marketing on the individuals”

• Marketing, more than any other business function, deals with customers.

• Over the past decades, marketing plays a significant role on individuals ‘attitudes and perceptions.

• Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

• The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customer by delivering satisfaction.

Answer explanation

An introductory sentence should be a general statement about the topic and focus on the importance / significance of the topic. It shouldn't be too general and doesn't reflect the claim of the author.

Choose the option that gives the correct order of the definition sentence below according to the definition sentence pattern. 

 

1.     is defined as

2.     that

3.     some potential customers perceive as new.​

4.     a new product

5. 5. as a good, service, or idea 

• 4-1-2-3-5

• 4-1-5-2-3

• 4-1-3-2-5

• 4-1-5-3-2

Answer explanation

Definition Sentence Pattern:

Word(s) to be defined + Verb + Noun(s) / Noun Phrase(s) + Relative Pronoun + Relative Clause (Specification)

Choose the option that gives the correct order of the definition sentence below according to the definition sentence pattern. 

 

1.     an individual follows from first learning about an innovation to final adoption.​

2.     the adoption process

3.     the mental process

4.     that 

5. 5. is

• 2-1-3-4-5

• 2-5-4-1-3

• 2-5-4-3-1

• 2-5-3-4-1

Answer explanation

Definition Sentence Pattern:

Word(s) to be defined + Verb + Noun(s) / Noun Phrase(s) + Relative Pronoun + Relative Clause (Specification)

Choose the correct in-text citation according to the source below.

Source: Armstrong, G., Kotler, P., Trifts, V., & Buchwitz, L. (2017). Marketing: An introduction (6th Canadian ed., pp. 5-6). Toronto, ON: Pearson.

• Buchwitz et al. (2017) state that ………………………

• Armstrong, G., Kotler, P., Trifts, V.,and  Buchwitz, L. ( 2017) state that………..

• Armstrong et al. (2017) state that ……….

• Armstrong, Kotler, Trifts and  Buchwitz, L. ( 2017) state that………..

Read the extract and find the definition sentence. 

1.With the impact of social media, marketing has a significant role in the society today. 2.According to Armstrong et al. (2017), marketing can be defined as a process that manages profitable customer relationships. 3. As stated by Armstrong et al. (2023), the twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customer by delivering satisfaction. ​4. For example, McDonald's fulfills its "i'm lovin' it" motto by being "our customers' favorite place and way to eat" the world over, giving it nearly as much market share as its nearest four competitors combined. 5.The same authors also state that Walmart has become the world's largest retailer—the world's second-largest company— by delivering on its promise, "Save Money. Live Better." 6. Facebook has attracted more than a billion active web and mobile users worldwide by helping them to "connect and share" with the people in their lives (Armstrong et al., 2017). 7.Therefore, marketing has a crucial importance on the individuals in terms of its effectiveness on shaping the consumer behavior and preferences.

• Sentence 2

• Sentence 3

• Sentence 4

• Sentence 5

Answer explanation

1. The organization of an introduction paragraph:

2. - Introductory Sentence

3. - Definiton(s)

4. - Background Information

5. - Thesis Statement

Read the paragraph and find the background information. 

1.With the impact of social media, marketing has a significant role in the society today. 2.According to Armstrong et al. (2017), marketing can be defined as a process that manages  profitable customer relationships. 3. As stated by Armstrong et al. (2023), the twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customer by delivering satisfaction. ​4. For example, McDonald's fulfills its "i'm lovin' it" motto by being "our customers' favorite place and way to eat" the world over, giving it nearly as much market share as its nearest four competitors combined. 5.The same authors also state that Walmart has become the world's largest retailer—the world's second-largest company— by delivering on its promise, "Save Money. Live Better." 6. Facebook has attracted more than a billion active web and mobile users worldwide by helping them to "connect and share" with the people in their lives (Armstrong et al., 2017). 7.Therefore, marketing has a crucial importance on the individuals in terms of its effectiveness on shaping the consumer behavior and preferences.

• Sentence 1-2-3-4

• Sentence 2-3-4-5

• Sentence3-4-5-6

• Sentence 4-5-6-7

Answer explanation

1. The organization of an introduction paragraph:

2. - Introductory Sentence

3. - Definiton(s)

4. - Background Information

5. - Thesis Statement

1.     Read the original sentence and choose the best paraphrase.

 

Original sentence:​

Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.​

• Marketing refers to the activities that companies undertake in order to get value from customers in response to the value created along with positive customer relationships nurtured by companies (Armstrong et al., 2017).​

• Marketing refers to the action that businesses create value and positive relationship for the consumers to get the value from customers in return.

Answer explanation

Remember to cite the source to avoid plagiarism.