
chap 5.GLM
Authored by Nguyen Doan Hanh Linh
Professional Development
University
Used 1+ times

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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Bringing managers together in one location for extended periods and rotating them through different jobs in several countries helps the firm build aKhông _____.
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is Value Proposition?
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following staffing approaches will be most effective for a firm that is pursuing a transnational strategy?
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
International country-by-country marketing is ___________
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which is TRUE about regiocentric orientation?
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Export marketing use __________ approaches
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The brands that have achieved success in a single national market are _________
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