MIDTERM DISTRIBUTION MGT QUIZ

Focuses on designing, establishing, and maintaining effective channels of distribution for products and services.

• Channel management

• Channel Design

• Channel Selection

• Channel Coordination

Decide on the type of channel structure that best suits the product or service.

• Channel Length

• Channel Design

• Channel Structure

• Channel Selection

Determine the number of intermediaries in the channel.

• Channel Structure

• Channel Length

• Channel Selection

• Channel Design

This strategy involves making a product available in as many outlets as possible. It's commonly used for convenience products.

• Exclusive Distribution

• Selective Distribution

• Direct Distribution

• Intensive Distribution

This strategy involves selecting specific outlets to distribute a product, often based on certain criteria like brand image or product features.

• Intensive Distribution

• Selective Distribution

• Exclusive Distribution

• Indirect Distribution

This strategy involves limiting distribution to a single outlet or a small number of outlets. It is common for premium or luxury products.

• Exclusive Distribution

• Intensive Distribution

• Direct Distribution

• Selective Distribution

Implementing effective incentive structures for channel partners to encourage better performance in terms of sales, promotion, and customer service.

• Training and Support

• Channel Motivation

• Incentive

• Channel Coordination

Ensure the channel members have the knowledge and tools needed to represent the product effectively.

• Incentive

• Channel Motivation

• Training and Support

• Channel Motivation and Coordination

Managing conflicts that may arise between different levels in the channel, such as between manufacturers and retailers.

• Conflict Resolution

• Vertical Conflict

• Horizontal Conflict

Addressing conflicts between similar levels in the channel, such as between competing retailers.

• Conflict Resolution

• Vertical Conflict

• Horizontal Conflict

• None of the Above