Understanding Ethos, Pathos, and Logos

Which of the following best describes "ethos"?

• The emotional appeal used to persuade an audience.

• The logical arguments used to persuade an audience.

• The credibility or ethical appeal used to persuade an audience.

• The statistical data used to support an argument.

An advertisement claims that 9 out of 10 dentists recommend a specific toothpaste. This is an example of:

• Ethos

• Pathos

• Logos

• None of the above

A politician discusses their humble beginnings and hard work to connect with voters. This is an example of:

• Ethos

• Pathos

• Logos

• None of the above

Which appeal is primarily based on facts and logic?

• Ethos

• Pathos

• Logos

• None of the above

A charity uses images of animals in distress to encourage donations. This is an example of:

• Ethos

• Pathos

• Logos

• None of the above

Identify the appeal used: "As a doctor with 20 years of experience, I recommend this treatment."

• Ethos

• Pathos

• Logos

• None of the above

Which of the following is an example of logos?

• An emotional appeal to protect endangered species.

• Citing scientific research to support an argument.

• Sharing a personal story to gain sympathy.

• Using a celebrity endorsement.

Comparing pathos to logos, pathos primarily appeals to the audience's:

• Logic and reasoning.

• Emotions and feelings.

• Ethical beliefs.

• None of the above.

A speaker discusses the importance of family values and traditions to persuade the audience. This is an example of:

• Ethos

• Pathos

• Logos

• None of the above

Which technique is most likely to use statistical evidence?

• Ethos

• Pathos

• Logos

• None of the above