Mid term chp 4

Media effects that we easily observe, such as people cheering for a team when watching a football game on TV, are known as ______.

• manifested effects
• baseline effects
• visible effects
• process effects

The public and media critics fixate on which types of effects?

• manifested effects
• process effects
• baseline effects
• emotional effects

A baseline effect describes

• the influence a media message has on us within the first few seconds of exposure
• the influence of media messages on people with low degrees of media literacy
• the typical degree of risk for a media effect that continues over time
• a sudden spike in the level of influence of a media effect

Someone who frequently purchases products immediately after seeing advertisements for them probably has ______.

• a baseline level very close to the manifestation level
• a fluctuation level above the manifestation level
• a high baseline level
• both a high baseline and manifestation level

Which of the following is true regarding our baseline?

• It is shaped every day by media influences in our life.
• More influences reduce the risk level rather than increase it.
• It is only influenced by media-related factors.
• it always matches our manifestation level.

As your ______ abilities develop, you are less influenced by single features of a message and can process more of its elements.

• moral
• cognitive
• emotional
• baseline

What is one reason the media is so powerful as a socializing agent?

• People believe everything they see on TV.
• With many topics, people rely primarily on information from the media.
• We learn how to act by watching TV rather than from observing others.
• Today we are not influenced by institutions, parents, and friends.

Janaka and Joseph both have very high IQs. Janaka has a very active social life and interacts with various people and institutions on a daily basis. Joseph is more reclusive and has fewer real-world experiences. Who is more likely to be influenced by the media?

• Janaka, because he has more indirect exposure to media messages through his social interactions.
• Joseph, because his media exposure is not counterbalanced by real experiences.
• They will be equally influenced because they have the same intellectual capacity.
• Neither is susceptible because both are too smart to be fooled by the media.

When we actively seek out specific information from the media we ______.

• are more likely to experience negative effects
• are more likely to learn from the experience
• increase our field independency
• confirm our biases.

Cognitive abilities have an influence on establishing a person’s baseline for media effects.

• True
• False