MKGT ch10 1/2

everything, both favorable and unfavorable that a person receives in an exchange

• product

• convenience product

• shopping product

• specialty product

a relatively inexpensive item that merits little shopping effort

• convenience product

• shopping product

• specialty product

• product item

a product that requires comparison shopping because it is usually more expensive than a convenience product ans is found in fewer stores

• shopping product

• convenience product

• specialty product

• unsought product

a particular item for which consumers search extensively and are very reluctant to accept substitutes

• specialty product

• shopping product

• convenience product

• unsought product

a product unknown to the potential buyer or a known product that the buyer does not actively seek

• unsought product

• specialty product

• shopping product

• convenience product

a specific version of a product that can be designated as a distinct offering among an organization’s products

• product item

• product line

• product mix

• product mix width

a group of closely related product items

• product line

• product item

• product mix

• product mix width

all products that an organization sells

• product mix

• product mix width

• product line depth

• product line

the number of product lines an organization offers

• product mix width

• product line depth

• product mix

• product line

the number of product items in a product line

• product line depth

• product mix width

• product mix

• product line