MKTG CH 9 2/2

a form of observation marketing research that combines a consumer’s online activity with psychographic and demographic profiles compiled in databases

• behavioral targeting (BT)

• social media monitoring

• probability sample

• random sample

the use of automated tools to monitor online buzz, chatter, and conversations

• social media monitoring

• behavioral targeting (BT)

• experiment

• ethnographic research

the study of human behavior in its natural context; observation of behavior and physical setting

• ethnographic research

• social media monitoring

• behavioral targeting (BT)

• sample

a method of gathering primary data in which the researcher alters one or more variables while observing the effects of those alterations on another variable

• experiment

• behavioral targeting (BT)

• ethnographic research

• probability sample

a subset from a larger population

• sample

• universe

• probability sample

• nonprobability sample

the population from which a sample will be drawn

• universe

• probability sample

• nonprobability sample

• convenience sample

a sample in which every element in the population has a known statistical likelihood of being selected

• probability sample

• nonprobability sample

• random sample

• convenience sample

a sample arranged in such a way that every element of the population has an equal chance of being selected as part of the sample

• random sample

• probability sample

• nonprobability sample

• convenience sample

any sample in which little or no attempt is made to get a representative cross section of the population

• nonprobability sample

• probability sample

• convenience sample

• sample

a form of nonprobability sample using respondents who are convenient or readily accessible to the researcher– for example, employees, friends, or relatives

• convenience sample

• nonprobability sample

• random sample

• probability sample