imcc

imcc

University

42 Qs

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QUIZ | Decision Analysis

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imcc

imcc

Assessment

Quiz

Mathematics

University

Medium

Created by

Alexis L

Used 1+ times

FREE Resource

42 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing refers to...

creating, communicating, delivering and exchanging offerings that have value for consumers, clients, partners, and society

Influencers talking about different products they receive in PR

Work done by affiliates on behalf of a company

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Value is a consumer’s perception of functional, experiential, and psychological benefits of a product or service against the cost of acquiring and consuming it.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do we create, deliver, and communicate values?

Marketing Mix

Four P's

Both Marketing Mix and Four P's

Neither Marketing Mix or Four P's

4.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What Is the general goal of Integrated Marketing Communications

Generate short term financial returns

Build long term brand awareness

Build shareholder value

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The role of IMC in Branding is to develop and sustain a powerful brand by building favorable, strong, and unique associations in the mind of the consumer.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Marketing mix is made up of which of the following?

Advertising, Direct Marketing, Digital Marketing, Sales Promotion, PR/Publicity, Personal Selling

Social media marketing and TV Ads

Telling your mom so she will buy it for you

Advertising, Direct Marketing, Digital Marketing, Sales Promotion, PR/Publicity

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Direct Marketing’s only intent is to generate sales

True
False

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