Marketing refers to...

imcc

Quiz
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Mathematics
•
University
•
Medium
Alexis L
Used 1+ times
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42 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
creating, communicating, delivering and exchanging offerings that have value for consumers, clients, partners, and society
Influencers talking about different products they receive in PR
Work done by affiliates on behalf of a company
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Value is a consumer’s perception of functional, experiential, and psychological benefits of a product or service against the cost of acquiring and consuming it.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do we create, deliver, and communicate values?
Marketing Mix
Four P's
Both Marketing Mix and Four P's
Neither Marketing Mix or Four P's
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What Is the general goal of Integrated Marketing Communications
Generate short term financial returns
Build long term brand awareness
Build shareholder value
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The role of IMC in Branding is to develop and sustain a powerful brand by building favorable, strong, and unique associations in the mind of the consumer.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The Marketing mix is made up of which of the following?
Advertising, Direct Marketing, Digital Marketing, Sales Promotion, PR/Publicity, Personal Selling
Social media marketing and TV Ads
Telling your mom so she will buy it for you
Advertising, Direct Marketing, Digital Marketing, Sales Promotion, PR/Publicity
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Direct Marketing’s only intent is to generate sales
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