Bus 324 Quiz

Which 2 companies partnered together in this case?

• Apple and Adidas

• Sony and Nike

• Nike and Apple

• Apple and Mercedes

Nike put a ​ (a)   in their ​ (b)   that can sync with the iPod

• Sensor
• Running Shoes
• Penguin
• Hats
• Earbuds
• Watches
• Apple

Having a network of runners using the Nike+ interface gives the company access to massive amounts of ____

Who's voice will congratulate users when they hit their goals

• Queen Elizabeth II

• Lance Armstrong

• Morgan Freeman

• Sam Elliott

• Dwayne "the Rock" Johnson

What does UGC stand for?

• Under-guaranteeing Customers

• User Graphic Control

• Unbelievably Great Communication

• User-generated Content

​ (a)   customization is where there is change to the ​ (b)   and the representation​

• Collaborative
• Product
• Transparent
• Adaptive
• Price
• Principal

What is the title of chapter 11

• Customization

• The Customer Proposition

• The Value Proposition

• Co-Creation

What year did the initial product launch: ____

What is David's favourite type of coffee

• Kirkland

• Nabob

• Tim Hortons

• Starbucks

David doesn't go to the doctor or dentist because he ​ (a)   ​

• doesn't like bad news
• Is a doctor himself
• is immortal
• doesn't like needles
• they don't give out free toys