VOH212 1

The -------------- data is stored in a predefined format, such as a table, because it is highly specific and easy to organize and analyze.

• Social media

• Unstructured

• Structured

• Behavioral

·       Videos, audio, and binary data files are assigned to -------------- data.

• Structured

• Unstructured

• Semi-structured

• Social-media

Primary reason for the use of web surveys is that these are possible with extremely -----------.

• easy interface

• fast response

• low cost

• reliability

The ------------------- data can help the researcher to study the sentiments of respondents so as to plan a successful strategy in future.

• Web-survey

• Secondary

• Primary

• Social media

Online interviews can provide great --------------------.

• quality of responses

• savings in costs

• convenance of data collection

• number of respondents

The image shows which of the view of NVivo?

• Detail view

• List view

• Navigation view

• Command ribbon

The NVivo view shown in the image is:

• File view

• Variable view

• Data view

• List view

The Wordcloud image shown is created by _______ software.

• SPSS

• R

• NVivo

• Excel

The figure shown in the NVivo image represents the:

• Word Cloud

• Tree map

• Cluster analysis

• Mind map

Ggplot2 and library packages are related to the ________ software.

• NVivo

• Excel

• SPSS

• R