Ch 11 - 13 Review

Choose the correct Elements of the Marketing Concept; circle the correct 3.

• Management

• Customer Needs

• Company Goals

• Production

• Marketing

A company's revenue minus expenses.

• Financing

• Product

• Price

• Profits

The amount of money expected in payment for a good or service.

• Place

• Promotion

• Price

• Product

Goods and services produced to satisfy customers' wants or needs.

• Promotion

• Product

• Distribution

• Price

Obtaining the necessary funds to produce, market, and sell goods or services.

• Sourcing

• Financing

• Selling

• Promotion

Also known as the 4 Ps of marketing.

• Logos

• Distribution

• Public relations (PR)

• Marketing Mix

Choose the 4 parts of the Marketing Mix:

• Product

• Persuasion

• Price

• Promotion

• Place

How products will travel from producers to customers.

• Distribution

• Product

• Advertising

• Promotion

Involves gathering information about products, conducting research on consumer wants, needs, and preferences, and analyzing competitors.

• Selling

• Promotion

• Marketing Information Management

• Pricing

Non-personal messages that try to convince our market to purchase our product or service.

• Sales sending

• Advertising

• Personal Selling

• Price