CONSUMER AND BUSINESS B . B

What is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?

• Sales Management

• Product Development

• Consumer Behavior

• Market Research

Which of the following is NOT a factor influencing a consumer's buying behavior?

• Social

• Social Media

• Personal

• Cultural

What is the term used for a smaller cultural group within a larger culture?

• Subculture

• Outsiders

• Minority

• Mainstream

Which of the following is NOT a social class in the Filipino social structure?

• Class E

• Class D

• Class C

• Class A/B

What are the characteristics of a social class?

• People tend to behave alike within a class

• Class designation is not influenced by variables like occupation or income

• Class designation is fixed over time

• Class conveys perceptions of inferior position

Which of the following is NOT a type of reference group influence?

• Primary groups

• Social groups

• Dissociative groups

• Aspirational groups

Who are the individuals who offer informal advice or information about a specific product category?

• Opinion Leaders

• Social Influencers

• Family Members

• Reference Groups

Which family consists of parents and siblings?

• Family of Procreation

• Extended Family

• Family of Orientation

• Nuclear Family

What is the term used to describe the activities a person is expected to perform?

• Statuses

• Expectations

• Roles

• Behaviors

Which personal factor includes age, occupation, personality, and lifestyle?

• Personal Characteristics

• Economic Circumstances

• Self-Concept

• Values