Strategic Thinking Process Review!

Market Insights refers to market environment, customer, and competitor Insights

• TRUE

• FALSE

______refers to a deep understanding of customer beliefs and behaviors related to the brand/services, awareness, perception and satisfaction.   

• Customer Insights

• Market Insights

• Competitor Insights

• Brand Insights

___________ refers to knowledge about competitor’s offerings, strategies and field presence that can help us plan more effectively.

• Customer Insights

• Competitor Insights

• Market Insights

• Brand Insights

___________ are positive features that drive competitive advantage.

• Weakness

• Strength

• Opportunities

• Threats

___________ are external events that favour us.

• Weakness

• Strength

• Opportunities

• Threats

____________is what needs to change in terms of data, info, knowledge or behaviour within the territory. State clearly WHO or WHAT needs to change and what the change is.

• Action Plans

• Focus Area

• Desired Outcome

• Strategy

____________is how we will achieve the desired outcome and clearly direct activity choices. They should be selected to deliver greatest benefit to patients, customers, & Distriphil within resource constraints. 

• Action Plans

• Focus Area

• Desired Outcome

• Strategy

___________ is either an internal or external factor arising from your SWOT.

• Action Plans

• Focus Area

• Desired Outcome

• Strategy

___________ are activities to be done that will activate the strategy.

• Action Plans

• Focus Area

• Desired Outcome

• Strategy

___________ is the measurable result of the actions you take.

• Action Plans

• Strategy

• Desired Outcome

• Outcome KPI