Google Ads Fundamentals

Which of the following bidding strategies is suitable for traffic objective Campaigns?

• tCPA

• Manual CPC

• eCPC

• Maximize Clicks

Quality Score on Google search is evaluated

• Every 48 Hours

• On an MTY Level

• Every time someone does a search that triggers your ad

• None of the Above

Which best describes the "Optimize" ad rotation setting in AdWords?

• The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions

• The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad

• The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often

• The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page

Which of the following Tool can help in getting quantifiable trends for Search Volume of a Search Term?

• Google Trends

• Keyword Planner

• None

• Both

Someone using the Google Russian search domain changes the language to English on the "preferences" page. This user may see ads targeted to:

• English speakers in the United States

• Russian speakers in English Speaking countries

• English speakers in Russia

• Russian speakers in the Russia

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

• Impressions

• Conversions

• Transactions

• Clicks

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

• Performance, auctions, and user journey complexities

• Budget, competition, and user thought processes

• Location, calls-to-action, and user conversion costs

• Targeting, auctions, and campaign cost-per-click

Keyword Planner can help you build a new Search Network campaign by

• organizing potential placements into ad groups

• suggesting landing pages for your ads

• multiplying keyword lists together

• creating new ads based on your keywords

You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?

• Pause your clients' campaigns and recreate them in your manager acccount

• Use your clients' sign-in information to access and manage the accounts

• Link the client accounts to your My Client Center (MCC) manager account

• Consolidate the 3 accounts into a new AdWords account you create

Which of the following can be imported from Google Analytics to Google Ads:

• Remarketing Audience

• Location Level Targetings

• Goals

• Remarketing Audience & Location Level Targettings

• Remarketing Audience & Goals