Marketing 2 Branding Questions

What is a name, term, design, symbol or other feature that identifies one seller's goods or services as distinct from another?

• test market

• brand

• acronym

• commercial

Which of these is NOT a characteristic of a good company brand?

• is like a personality

• is not unique to the product

• invites the consumer to "join the brand"

• finds a home in the consumer's mind

Which type of brand focuses on functional benefits that help customers achieve basic goals or or physical needs?

• cult brands

• experiential brands

• image brands

• functional brands

Which type of brand focuses on the distinct and prestigious image they create for customers?

• functional brand

• image brand

• cult brand

• experiential brand

Which type of brand focuses on how the product or service makes the customer feel?

• cult brand

• image brand

• experiential brand

• functional brand

Which type of brand is based on emotions that consumers feel rather than just the physical characteristics?

• cult brand

• attitude brand

• sub brand

• functional brand

Which type of brand empowers people to join a group and/ or puts customers in an exclusive group with rules and rewards?

• functional brand

• attitude brand

• sub brand

• cult brand

Which type of brand signal different price points and purposes? This brand type is also know as endorsed brands.

• experiential brand

• sub brand

• cult brand

• functional brand

What type of brand is depicted in the images?

• attitude brand

• image brand

• functional brand

• cult brand

When creating brands, what type of brand would it be important to understand how color elicits emotions in consumers (like in the image)?

• cult brand

• functional brand

• sub brand

• experiential brand