ACT 202402

According to Uses and Gratifications theory, why do people engage with media?

• To pass time

• To fulfill psychological needs

• To escape reality

• All of the above

Which element of the Lasswell Communication Model focuses on the medium of transmission?

• Who

• What

• Which

• How

Noam Chomsky's perspective on media posits that:

• Media serves as a tool for societal contro

• Media enables diverse viewpoints

• Media promotes democracy

• Media fosters creativity

The Diffusion of Innovation theory categorizes individuals into which of the following groups?

• Techies, Visionaries, Pragmatist, Conservatives, Skeptics

• Early birds, trendsetters, innovators, late majority, laggar

• Innovators, pioneers, trendsetters, early majority, late majorit

• Trailblazers, innovators, early majority, late majority, followers

The Spiral of Silence theory suggests that individuals are more likely to voice their opinions when:

• They feel isolated from the majority

• They perceive their opinions align with the majority

• They fear social isolation or ostracism

• All of the above

Which theory emphasizes the role of media in perpetuating power structures and social inequalities?

• Spiral of Silence

• Critical Theory

• Uses and Gratifications

• Investment Theory of Creativity

According to the Investment Theory of Creativity, which of the following is crucial for the development of creativity?

• Social support

• Personal investment of time

• Genetic predisposition

• Educational background

Which communication model focuses on the effect of media on individuals and society?

• Lasswell Communication Mode

• Diffusion of Innovation Model

• Spiral of Silence Theory

• Investment Theory of Creativity

According to Uses and Gratifications theory, media consumption is driven by:

• Social norms

• Individual desires and needs

• Economic factors

• Government regulations

Who developed the Spiral of Silence theory?

• Marshall McLuhan

• Noam Chomsky

• Elisabeth Noelle-Neumann

• Harold Lasswell