Minority Influence AQA

What increases the interest of other people in a minority's view over time?

• Changing the view frequently

• Number of people in the minority

• Consistency of the view

• Frequency of meetings

What is synchronic consistency?

• All members saying the same thing

• Different views at the same time

• Changing views synchronously

• Agreement over time

What principle is demonstrated when minorities engage in risky activities to show their commitment?

• Flexibility principle

• Principle of consistency

• Augmentation principle

• Principle of engagement

According to Nemeth, why can consistency have a negative impact?

• It indicates a lack of members

• It can be seen as too rigid

• It suggests a lack of clear views

• It shows lack of commitment

What study supports the consistency phase of minority influence?

• Nemeth's study on flexibility

• Moscovici et al (1969) on color perception

• The augmentation principle study

• Study on commitment activities

What was the aim of Moscovici's study?

• To understand the impact of risk-taking on influence

• To measure the commitment of minority groups

• To see if a consistent minority can influence a majority in a color perception task

• To investigate flexibility in minority influence

What condition led to a higher percentage of participants calling the slides green in Moscovici's study?

• Inconsistent condition

• Consistent condition

• Flexible condition

• High-risk condition

What did Nemeth's study investigate?

• The influence of a flexible minority on compensation decisions

• The effect of consistency on color perception

• The role of risk in drawing attention to minority views

• The impact of commitment on minority influence

What is a strength of Moscovici's research?

• High ecological validity

• Use of a large, diverse sample

• Internal validity due to the artificial setting

• Lack of ethical concerns

How can knowledge of minority influence be applied in real life?

• To increase sales in marketing

• In jury decision making

• To improve technology adoption rates

• In designing educational curriculums