Product Video Revision

What is a product video?

Answer explanation

A short video that focuses on sharing the benefits of a product in an effort to sell that product.

How long is a typical product video?

• 1 minute

• 30-45 seconds

• 30-35 seconds

• 1 minute 30 - 2 minutes

What percentage of purchase decisions are made based on emotions according to the presentation?

• 60%

• 70%

• 80%

• 90%

1. 
   What is the difference between an infomercial and a commercial according to the presentation?

2. Commercials focus on​ ​ (a)   where as Infomercials focus on ​ (b)  

• emotion
• logic
• the product
• the benefits
• products
• experiences

What is a Call to Action (CTA) in the context of product videos?

Answer explanation

A prompt at the end of the video encouraging viewers to take the next step, such as making a purchase or visiting a website.

Name two types of lighting mentioned in the presentation that are used in product videos.

• Diffused Lighting

• Practical Lighting

• High Key Lighting

• Rim Lighting

What role does colour grading play in product videos? It impacts the ​ (a)   , making it more visually compelling.

• mood and style
• lighting and shadows
• product and its benefits
• production value

​ ​ ​ ​ (a)   sound enhances a product video because it ​ (b)   ​ the visual actions, especially in ​ (c)   , enhancing the ​ (d)   experience.​

• matches
• Synchronised
• slow-motion
• sensory
• viewing
• Rhythmic
• Non-diegetic

What is one technical convention used in product videos?