C6 (RESEARCH) - Evaluating Survey Data Collection Methods (DONE)

What are the advantages of using surveys?

• Ability to smell the “unseen”

• Ability to tap the “unseen”

• Ability to taste the “unseen”

• Ability to hear the “unseen”

What is the key advantage of in-home surveys?

• Conducted in the office

• Conducted in a public place

• Conducted in a shopping mall

• Conducted in the privacy of the home

What is the key disadvantage of mall-intercept surveys?

• Respondents may feel uncomfortable answering the questions in the mall

• Respondents may feel comfortable answering the questions in the mall

• Respondents may feel uncomfortable answering the questions in the office

• Respondents may feel uncomfortable answering the questions at home

What is the key advantage of telephone surveys?

• Slow turnaround

• Low quality control

• High cost

• Reasonable cost

What is the key advantage of central location telephone surveying?

• Poor quality control

• Good and efficient quality control

• No monitoring of the interviewing process

• No control over interviewer schedules

What is the key advantage of group self-administered surveys?

• Convenience and to gain economies of scale

• Inconvenience and no economies of scale

• Individual administration and high cost

• No administration and low cost

What is the key disadvantage of mail survey?

• Nonresponse, which refers to questionnaires that are not returned

• High response rate

• Low self-selection bias

• High representativeness

What is the key disadvantage of mail surveys?

• No self-selection bias

• High response rate

• Self-selection bias, happens when only certain types of people choose to participate in a study, possibly causing the results to be unrepresentative

• Low nonresponse

What is the key advantage of panel companies?

• No access to targeted respondents

• Fast turnaround / completion

• Slow turnaround

• Low quality

What is the key advantage of online surveys?

• Slow response rate

• High cost

• Convenience and wide reach

• Low quality control