Customer Segment Video

What does the word 'value' usually describe?

• The financial cost of an item

• A mathematical measurement

• Something's worth, importance, or usefulness

• A person's moral standards

What is at the core of any business according to the text?

• Marketing strategies

• Value

• Product design

• Customer service

What does a Value Proposition articulate?

• The company's future goals

• The worth offered to customers

• The business's location

• The company's profit margins

What is an example of an abstract value mentioned in the text?

• Lower price

• Faster delivery

• Higher quality

• Better customer service

What is the main purpose of a value proposition?

• To outline the business plan

• To increase product quality

• To describe the company's history

• To save time and money

What are the three main questions to ask when understanding customers according to the Value Proposition Canvas?

• What are their favorite colors, movies, and books?

• What are their age, gender, and income?

• What are their hobbies, interests, and dislikes?

• What are their jobs, pains, and gains?

What strategy does the text suggest for giving customers value?

• Expanding product range

• Lowering prices

• Disruption

• Improving product quality

What was the new, disruptive media format mentioned that entertained and informed people?

• Television

• Internet

• Newspapers

• Radio

What is a functional job of customers as mentioned in the text?

• Emotional growth

• Work that pays the bills

• Social obligations

• Physical exercise

What does Stitch Fix use to help their customers save time according to the text?

• A wide range of products

• Faster shipping

• Personal stylists and technology

• Lower prices