WOF Chpt 1

What are the main functions of a search engine?

• Crawling

• Indexing

• Testing

• Ranking

What is the goal of website optimization?

• To maximize the number of leads and sales

• To increase website traffic

• To improve website security

• To make the website visually appealing

What is the process of improving a site's organic traffic and ranking on search engines?

• Content marketing

• Search engine optimization

• Pay-per-click advertising

• Social media marketing

What is the advantage of SEO?

• Limited traffic share

• Long-term return on investment

• Low brand visibility

• Short-term return on investment

What is the constraint of SEO?

• Delayed results

• Low cost to implement and maintain

• Low technical expertise required

• Low competition

What is App Store Optimization (ASO)?

• The process of optimizing email marketing campaigns

• The process of optimizing social media profiles for better visibility

• The process of optimizing websites for search engines

• The process of optimizing mobile apps to rank higher in an app store's search results

What is the first step in the keyword research process?

• Prioritise

• Organise

• Brainstorm / Analyse

• Build

What are the main principles of effective keyword research?

• Optimising your web pages

• Grasping information architecture

• Understanding customer search intent

• Knowing the customer buying journey

What are the factors to consider when selecting keywords for prioritization?

• Strong purchase intent

• Long-tail

• High search volume

• Low competition

What are some factors to pay attention to in App Store Optimisation?

• Subtitle

• Ratings

• Keywords

• Number of downloads