WOF Chp 1.1 - Website Optimisation

What is the goal of website optimization?

• To increase the number of test users

• To make your site as appealing to search engines and real people as possible

• To improve the security of your website's payment gateway

• To gain insights on target audience behaviour

Which tool can be used to test the mobile usability of a website?

• Moz

• Google’s Mobile-Friendly Test

• SEMRush

• Ahrefs

Why is page speed important for a website?

• It maximizes the number of leads and sales from paid traffic

• It increases the number of test users

• It improves the performance of the website

• It is an official Google ranking factor

What is the purpose of search engine optimization?

• To maximize the number of leads and sales from organic traffic

• To improve the performance of the website

• To increase the number of test users

• To generate targeted traffic from interested buyers

Which factor controls the message of a website?

• Design

• Images

• Usability

• Website copy

What is the purpose of A/B testing?

• To improve the performance of the website

• To compare two versions of a website to figure out which performs better

• To maximize the number of leads and sales from organic traffic

• To increase the number of test users

What is the significance of dwell time for SEO?

• It is a significant SEO ranking factor

• It increases the number of test users

• It improves the performance of the website

• It maximizes the number of leads and sales from paid traffic

Which discipline is responsible for the frontend of a website?

• UX Design

• Web Development

• Copywriting

• Search Engine Optimization (SEO)

What is the purpose of Conversion Rate Optimization (CRO)?

• To improve the performance of the website

• To generate targeted traffic from interested buyers

• To maximize the number of leads and sales from paid and organic traffic

• To increase the number of test users

What is the purpose of website optimisation?

• To improve the performance of the website, drive more traffic, increase conversions, and grow revenue

• To generate insights for optimizing the company's online marketing strategy.

• To increase the number of test users

• To generate insights on how visitors interact with a website