Export marketing Chap 1&2

____ refers to the marketing efforts directed at creating and maintaining a distinct image of the brand in the minds of target audience.

• Positioning

• Packaging

• Promotion

• Design

Under ____, the seller is responsible for leaving the goods at the place of manufacture.

• Carrier

• Ex Works

• Delivery Duty Paid

• Carriage paid to

Under ____ contract, the exporter has to pay all costs and expenses till the goods are delivered at the port of shipment plus freight and insurance upto the port of destination.

• CIF
• EXW
• FOB
• DDP

INCO terms refer to _____

• International Commercial Terms

• In-Trade Commercial Terms

• Interim Conpensation

• International Company

____ refers to symbols printed on export packages.

• labeling
• tagging
• marking
• stamping

Formula to calculate FOB price is

• FOB price = Cost of goods + Profit + DBK

• FOB price = Cost of goods - Profit - DBK

• FOB price = Cost of goods + Freight - Profit + DBK

• FOB price = Cost of goods + Profit - DBK

Product ____ is the primary function of the exporter.

• Development

• manufacturing
• Marketing

• Planning

Quotation is an offer made by the _____.

• bank
• government
• Importer

• Exporter

Packaging helps in ____

• protecting the product
• preserving quality

• all of the above

• promoting the product

INCO terms are universally accepted.

• true

• false