Mkt Strategies according to evolution of demand

Mkt Strategies according to evolution of demand

University

14 Qs

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Mkt Strategies according to evolution of demand

Mkt Strategies according to evolution of demand

Assessment

Quiz

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Practice Problem

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Yedith Corrales

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14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 7 pts

Which strategy involves temporarily extending service hours, expanding manpower, facilities, or equipment?

Price differentials
Aligning capacity with fluctuations in demand
Variation of service offerings
Extension of current capacity

2.

MULTIPLE CHOICE QUESTION

30 sec • 7 pts

What strategy involves making customers aware of peak demand periods to avoid crowding or delays?

Extension of current capacity
Communicate with customers
Price differentials
Modify the duration of service delivery

3.

MULTIPLE CHOICE QUESTION

30 sec • 7 pts

What is a common response to low demand that involves discounting the price of the service?

Extension of current capacity
Variation of service offerings
Communicate with customers
Price differentials

4.

MULTIPLE CHOICE QUESTION

30 sec • 7 pts

What strategy involves adjusting service hours and days to match customer demand?

Communicate with customers
Extension of current capacity
Modify the duration of service delivery
Price differentials

5.

MULTIPLE CHOICE QUESTION

30 sec • 8 pts

What is the term for the process of adjusting service delivery methods or channels to meet changing customer preferences?

Service variation
Demand evolution
Dynamic service
Service adaptation

6.

MULTIPLE CHOICE QUESTION

30 sec • 7 pts

Which strategy involves discounting the price of the service in response to low demand?

Extension of current capacity
Price differentials
Communicate with customers
Variation of service offerings

7.

MULTIPLE CHOICE QUESTION

30 sec • 7 pts

Which strategy involves changing service offerings according to season, day of the week, and time of day?

Variation of service offerings
Extension of current capacity
Price differentials
Communicate with customers

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