SOCIAL MEDIA MARKETING basics

What is the main goal of social media marketing, as explained in the lesson?

• Increase website traffic
• Boost brand awareness and engagement
• Generate sales leads
• Enhance customer service

Name the two most popular social media platforms for food marketing purposes.

• Facebook and Instagram

• Twitter and Pinterest

• Instagram and Snapchat

• YouTube and TikTok

What are the three main steps to start social media marketing?

• Research, create, and publish
• Plan, execute, and analyze
• Define, create, and optimize
• Engage, convert, and retain

What is the significance of defining your target audience in social media marketing?

• It helps increase followers
• It allows for better content creation and targeting
• It improves search engine optimization (SEO)
• It reduces advertising costs

What are some key metrics to measure the success of social media marketing campaigns?

• Likes, shares, and comments

• Website visits, bounce rate, and conversion rate

• Impressions, reach, and engagement rate

• All of the above

Explain in what way the tools depicted in the image can help support a social media marketing campaign.

• They can help you attract more followers

• They can increase website traffic and encourage audience interaction and sharing

• They encourage audience interaction and sharing

• They can analyze the effectiveness of your SM marketing campaign

How can you identify the right social media platform for your business?

• By analyzing competitor strategies and the platform with the most users

• By focusing solely on the platform with the most users

• By considering your target audience and business objectives

• By selecting platforms randomly and testing them

Describe the concept of "social media listening".

• It refers to the process of monitoring and analyzing social media conversations about a brand or topic.

• It involves actively engaging with social media followers.

• It refers to the practice of purchasing followers and engagement.

• It involves creating compelling content to attract followers.

What role do paid advertisements play in social media marketing?

• They are unnecessary and ineffective.

• They are the only way to achieve success on social media.

• They help increase brand visibility and reach targeted audiences.

• They are free and available to all users.

How can you optimize social media profiles for better visibility and engagement?

• By using the same content across all platforms
• By posting sporadically to keep followers interested
• By including relevant keywords, hashtags, and a compelling bio
• By ignoring comments and messages from followers