DCM Unit 6 Revision
Quiz
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Professional Development
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Practice Problem
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Alvin Lim
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20 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the primary purpose of setting marketing objectives?
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does ROI stand for in digital marketing?
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which tool is commonly used to measure KPIs and ROI in digital marketing?
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What metric measures the percentage of visitors who take a desired action?
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which type of website traffic comes from users clicking on a link in an email?
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
A campaign generated $10,000 in sales. Cost of material was $1000 and $1,000 was spent on ad. What is the ROI?
400%
500%
300%
200%
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does CPM stand for?
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