Promotion quiz

What is the first promotional technique used by businesses according to the text?

• Advertising

• Sales Promotion

• Public Relations

• Direct Marketing

How much did McDonald's spend on advertising in 2020?

• Over 500 million dollars

• Over 600 million dollars

• Over 700 million dollars

• Over 800 million dollars

What is a common form of sales promotion mentioned in the text?

• Email Marketing

• Personal Selling

• Games and Contests

• Press Releases

What is the name of the McDonald's promotion that involves stickers?

• McDonald's Lucky Draw

• McDonald's Monopoly

• McDonald's Sticker Game

• McDonald's Prize Fiesta

What is the most modern form of direct marketing mentioned?

• Email Marketing

• Text Messages

• Phone Calls

• Postal Mail

What has McDonald's struggled with in terms of PR?

• Supply Chain Management

• Employee Satisfaction

• Food Quality

• Health Issues

What does McDonald's use to improve its public image?

• Sponsoring Sporting Events

• Lowering Prices

• Reducing Store Locations

• Expanding Menu Items

What is personal selling less associated with at McDonald's?

• During home delivery

• Via self-service kiosks

• Through email

• At the till

How much more do customers spend on average at self-service kiosks compared to face-to-face ordering?

• 25%

• 10%

• 20%

• 15%

Which of the following is NOT a traditional method of advertising mentioned?

• Radio

• Newspaper

• TV

• Social Media