DCM Unit 2 Revision

What is digital marketing?

• Traditional marketing methods
• Digital billboards only
• Marketing using digital channels to reach consumers
• Only social media marketing

What are the 5D's of digital marketing?

• Device, Digital Platforms, Digital Media, Digital Data, Digital Technology
• Demand, Distribution, Demographics, Data, Design
• Device, Demand, Data, Distribution, Design
• Digital Devices, Direct Mail, Data, Design, Demand

What is the primary advantage of SEO?

• Immediate results
• High costs
• Receives a higher traffic share compared to paid search
• Limited to Google

What does SEM stand for?

• Search Engine Marketing
• Social Media Marketing
• Search Engine Mechanics
• Sales and Email Marketing

Which is NOT a benefit of digital marketing?

• Global reach
• Higher costs
• Trackable and measurable results
• Personalisation

In the digital marketing funnel, what is the 'Top of Funnel' goal?

• To make a sale
• To create awareness
• To support sales
• To gather customer feedback

What does CRM stand for in digital marketing?

• Customer Relationship Management
• Creative Resource Management
• Customer Retention Metrics
• Creative Relationship Marketing

Which platform is NOT considered a key digital marketing platform?

• Email
• Print magazines
• Blogs
• Social Media

What is the main purpose of AdWords Auction?

• To decide the placement and cost of ads based on bids and quality scores
• To auction off unused ad spaces
• To sell keywords to the highest bidder
• To determine the quality of ads based on their design

How can traffic-building techniques enhance a website's presence?

• By decreasing website speed
• By attracting quality visitors
• By limiting content shareability
• By focusing solely on paid advertising