Echo Marketing Quiz

What is the mission of our Echo Marketing team?

• Make pretty Ads

• Sell units at responsible prices

• Make Alexa the most loved, trusted, and adopted AI in the world

• Spark a debate with Siri's squad on who's the superior AI

How many marketing programs do we run today?

• Isn't marketing one single program?

• Hmm, there must be at least 2

• Marketers love things that come in threes, so definitely 3

• There are 5 people in the team, so at least 5 programs?

How many marketing campaigns did we run in 2023?

• ∼10 campaigns, 2 per program

• ∼12 campaigns, 1 per month

• ∼24 campaigns, 2 per month

• ∼31 campaigns, this odd number sounds legit

How many assets were created for our campaigns in 2023?

• ∼29

• ∼150

• ∼500

• ∼800

How many channels were marketing campaigns live on?

• 5+

• 10+

• 17+

• 25+

How many impressions did marketing campaigns deliver at an EU level?

• <200 million

• <900 million

• <2 billion

• <4 billion

What's the primary KPI of our Social Media channels Alexa99?

• CPE (Cost per Engagement)

• CPM (Cost per mille)

• CTR (Click-through rate)

• Impressions

Which iconic UK celebrities did we not collaborate with in 2023?

• Rolling Stones

• James Blunt

• Olly Murs

• Wham!

• We collaborated with all of them & more

What are the top two KPIs of Echo Growth campaigns?

• CTR (Click-through rate)

• CPA (Cost per Acquisition)

• Lift in brand awareness

• iE%CCP (Amazon Incremental Composite Contribution Profit)

How much media value did we get for each dollar we invested in co-marketing last year?

• $1.2

• $1.8

• $2.3

• $3.65