MH32-2.02/2.03 SEM 2 Study Guide

Conducting a SWOT analysis is the first step in which process?

• Risk management
• Strategic planning
• Business organization
• Fundraising

A good reputation among current clients is a(n)

• strength.
• weakness.
• opportunity.
• threat.

New competition moving into your area is a(n)

• strength.
• weakness.
• opportunity.
• threat.

A new customer moving into your area is a(n)

• strength.
• weakness.
• opportunity.
• threat.

A lack of equipment or technology is primarily a(n)

• strength.
• weakness.
• opportunity.
• threat.

Which of the following is a benefit of conducting SWOT analysis:

• Weaknesses will diminish for your business.
• It completes the task of strategic planning.
• It provides a filter for a great deal of information.
• Your business will make more money.

The most crucial part of the SWOT analysis method involves

• the number of strengths you identify.
• where you get your information.
• what time of year you conduct the analysis.
• your goal for the analysis.

SWOT analysis is especially helpful when

• your business is young.
• your business is old.
• you have a limited amount of time.
• you have an unlimited amount of time.

What is the first step in the SWOT analysis process?

• Filling in the SWOT matrix
• Determining goals and objectives
• Conducting interviews
• Investigating weaknesses

What type of SWOT interviews work best?

• One-on-one
• Small group
• Large group
• Telephone