ESB Review Part 2

Demographic data you obtained from the government = Secondary Data. True or False?

• True

• False

Facts you collected from professional journal articles = Secondary Data. True or False?

• True

• False

Direct Competition is a company that offers the same thing you offer.

• True

• False

Indirect Competition is a business whose services are different from yours but satisfy the same need.

• True

• False

All companies that well goods and services are indirect competitors.

• True

• False

A business is not affected by knowing the strengths and weaknesses of competitors.

• True

• False

Setup a SWOT analysis with the characteristics provided about this business by matching the company characteristic with the appropriate SWOT element.

Which two marketing platforms are offline marketing platforms? (Choose two)

• Flyers and Pamphlets

• Email

• Google ads

• TV ads

• Social Media

Your company manufactures 72 hr. emergency kits and sells them for a low profit margin. You want to expand your customer base to increase your sales volume, but you have a limited budget. What marketing method would be the best choice?

• Email

• Distribute Flyers

• Local Television Ad

• Social Media

A DJ wants to analyze market reactions to the new music selections played at his dance last weekend. He advertises his weekly dances using social media and email. Which would be the most effective way to gather reactions from those who attended the dance?

• Observation

• Focus Groups

• Surveys

• Personal Interviews