Marketing Quiz

What is the definition of business?

• Production of goods and services for personal use

• Production, distribution, and sale of goods and services for a profit

• Sale of goods and services for personal use

• Distribution of goods and services for a profit

What is marketing?

• The production of goods and services

• The sale of goods and services

• The processes involved in selling goods and services in the most profitable manner

• The distribution of goods and services

Which of the following is not one of the four P's of Marketing Mix?

• Promotion

• Profit

• Place

• Product

What is the importance of price in marketing?

• It affects the distribution of the product

• It affects the quality of the product

• It affects the consumer's ability to purchase

• It includes the seller's profit

What does 'distribution' refer to in marketing?

• The promotion of the product

• The pricing of the product

• The process of exchanging goods for money

• The place where potential customers can make purchases

What is barter?

• The distribution of goods and services

• The exchange of goods for money

• The exchange of goods for other goods without using money

• The promotion of goods and services

What are the four important elements of a market?

• Buyers, Sellers, Profit, Place

• Buyers, Sellers, Promotion, Distribution

• Buyers, Sellers, Goods or services, Price

• Buyers, Sellers, Money, Quality

What is the market mechanism in indirect trading?

• Exchange of money for goods or services

• Exchange of goods for other goods

• Direct trading of goods for money

• Exchange of products for money

What is the term used to refer to the whole range of marketing activities, techniques & strategies that a firm uses to reach its target market?

• Distribution Network

• Marketing Mix

• Market Mechanism

• Barter System

What is the role of the product in marketing?

• To focus on the distributor's needs

• To focus on the marketer's needs

• To focus on the seller's needs

• To focus on the consumer's needs