Marketing Quiz

What is the purpose of advertising in marketing?

• To buy products from the market

• To sell your product to a distribution channel

• To tell people about your amazing product

• To conduct market research

Who is considered a buyer in marketing terms?

• A person who sells products

• A person who markets the product

• A person who buys your product

• A person who does market research

What does competitive advantage refer to?

• The price of your product compared to others

• What makes you different from your competitors

• The person who buys your product

• The way you advertise your product

What is a distribution channel?

• The price at which a product is sold

• The location where a product is manufactured

• The method of conducting market research

• The way the product is sold

Which of the following is NOT one of the four P's of marketing mix?

• Price

• Promotion

• Place

• Performance

What is the most important part of the business according to the marketing mix?

• Price

• Product

• Promotion

• Place

What is market research?

• Deciding where to sell your product

• Finding the best price for your product

• Understanding what your customers want

• Choosing the best advertising method

The distribution channel is the way the product is

Who are the people in your target market?

• The people who sell your product

• The people who are in the distribution channel

• The people who will most likely buy your product

• The people who help you with market research

What does 'value' refer to in marketing?

• The cost of production for an item

• The profit margin on an item

• How important the item is to customers

• The price at which an item is sold