market segmentation

In effective target market, marketers should focus on

• Market segmentation

• Market Targeting

• Market positioning

• All of the above

Competitive rivalry will be high if:

• The industry is fragmented

• There are a few strong players in the industry

• There is a high degree of differentiation

• The industry is in its infancy

A substitute product or service is:

• A competitor's product or service

• An alternative way of meeting the same need

• A new entrant into the industry

• A less attractive way of meeting the same need

The movie Spiderman 3 was launched in India in five different languages, including Bhojpuri.

It is an example of __________________

• Niche marketing

• Local marketing

• Mass marketing

• None of the above

Socioeconomic classification, lifestyle and personality are major segmentation variables in which category?

• Geographic

• Behavioral

• Demographic

• Psychographic

Readiness stage and attitude towards product are major segmentation variable in which category?

• Geographic

• Behavioral

• Demographic

• Psychographic

Income, education and occupation are major segmentation variables in which category?

• Geographic

• Behavioral

• Demographic

• Psychographic

Which of the following is the criteria for effective segmentation?

• Measurability

• Responsiveness

• Accessibility

• All the above

Geographic segmentation is about

• Dividing consumer groups based on lifestyles

• Dividing markets based on location

• Understanding the benefit the product has to offer

• Dividing consumer groups based on social status.

What does KYC stand for?

• Know your customer

• Keep your customers

• k-y-c Mrs.

• Keep your cash