Marketing Applications Unit 1

Morgan Health Supply Company wants to expand its product line this year. It uses its budget surplus to invest in new products rather than to remodel its offices. What positive action is the company demonstrating?

• provide excellent customer service

• align strategies and activities with goals

• demonstrate corporate responsibility

• utilize touchpoints to reinforce company image

Jordan just began his new job as a financial analyst. Processes and procedures at his new company are a little bit different from the last place he worked, so his first week will be spent learning the ropes. What positive action is his company demonstrating?

• use rational and emotional motivation to convince customers to buy

• protect business's reputation

• communicate honestly within and outside business.

• provide proper training for employees

Which of the following is an example of corporate responsibility?

• a company expands its facilities

• a company provides professional development for employees

• a company uses recycled materials in its products

• a company pays its taxes on time

Which of the following is a result that is likely to occur when companies take positive actions:

• high employee turnover

• excellent business reputation

• record profits

• shutting down the competition

When all employees are on the "same page" and working toward a common goal, businesses tend to be more

• ethical

• negative

• popular

• efficient

Why is it a bad idea to use high-pressure sales techniques?

• customers may feel dissatisfied after their purchases

• the technique really works

• it overwhelms customers with too much information

• too much time is consumed

Businesses cannot create a ___________________ where none exists.

• service

• building

• need

• good

Chad is very happy with the haircut he received at a new barbershop. Chad is demonstrating customer

• behavior

• attitude

• loyalty

• satisfaction

A buying decision begins with a(n)

• choice

• need

• information search

• assessment of options

Which of the following would be considered a higher order need:

• food

• safety

• clothing

• social belonging