SM 1 Final Exam

The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?

• Total

• Indirect

• Fiscal

• Direct

Which marketing activities involve writing press releases and organizing news conferences for a sports organization?

• Promotions

• Advertising

• Media relations

• Community relations

For a sports organization, which marketing activities involve responsibility for licensing activities?

• Community relations

• Public relations

• Sales

• Merchandising

A characteristic of an event is that it is produced and consumed in which situation?

• During planned intervals

• At the same time

• By the same group of people

• In unemotional ways

One characteristic of event marketing involves promoting and selling which product or service?

• Tangible product

• Unique experience

• Nonperishable item

• Physical appeal

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

• Target

• Mass

• Event

• Direct

In sports and entertainment marketing, the concept of price includes the cost of a ticket to an event and also which feature?

• Value of the overall experience

• Quality of the media advertising

• Elements of the marketing plan

• Location of the facility

To attract visitors at different times of the year when the demand is typically low, an amusement park charges less money for admission. What pricing strategy does this situation exemplify?

• Scaling the house

• Ticket bundling

• Seasonal pricing

• Price skimming

When attending a sporting event, most fans expect that the facility will provide which experience?

• A learning situation

• A winning experience

• A safe environment

• An ordinary performance

What kind of goals should sports or event marketers set if they have the appropriate data?

• Open-ended

• Realistic

• General

• Broad